BHLDN is a bridal retailer that offers a unique and romantic approach to wedding attire and decor. Founded in 2011 by Urban Outfitters, BHLDN has since grown to become a beloved brand for modern brides seeking a fresh, yet timeless look for their wedding day. In this article, we will delve into the history, style, philosophy, and price point of BHLDN, as well as compare it to other bridal brands.